[Tig] No more OLEDs -- WTF are we monitoring, exactly? (reposted)

Jim Houston jdhouston at earthlink.net
Fri May 16 18:22:05 BST 2014



The Fourth Estate has some bad habits… one is sometimes repackaging old news
with a slant (umm… update).  So I know Gary well and think pro monitors are safe.

The consumer market though is messier, so I wanted to track down where the ‘rumors’ 
came from.  It is amazing how easy it is to do that right now with google.

Nikkei Asian Review has published two stories about Sony OLED that have
driven days of stories in other publications around the world.  Now I think
in journalism school, they used to teach that you should have two
sources for important information, but current standards are that as long
as you say  “According to XXXXpublication,”  you can apparently print anything.

So here are links to the published source of the latest info from Tuesday as best as I can tell.
It reads like an article of someone in the company speaking up… but of course that rumor source
is protected. The article throws together several public pieces of information to make it seem like
the headline is justified. But facts justifying the headline in the article are real hard to
come by.    The herd behavior of the press to publish articles based on the headline
cause it seems new is not the most pro behavior.

But the base story is at least two and a half years old —  see the Jan 8th article.

The only conclusion is  making OLED panels for consumers that are cheap and reliable is hard.

and at the moment, the push is for 4K TVs.   

I think we all knew that. :-)


Jim Houston
Pasadena, CA




=========================  (Jan. 8, 2012)    The Yomiuri Shimbun

Sony quits organic-screen TV business


Sony Corp. has discontinued production of TV sets with organic electroluminescence (EL) display panels, widely seen as the mainstream panel to be used in next-generation flat-screen TVs, it was learned Saturday.

Though Sony will continue selling organic EL monitors for its corporate clients, it will concentrate its home-use TV production business on liquid-crystal display models.

The move comes as South Korean makers are aiming to strengthen sales of their large-screen organic EL TV sets, and underlines the difficulties domestic manufacturers are facing in the TV production market.

Sony released the world's first organic EL TV model in 2007. With some organic panels as thin as 3 millimeters, the TVs were said to be a symbol of Sony's revival as an advanced-technology developer.

The display panels of organic EL TVs are composed of electroluminescent organic materials that emit light when activated.

Organic EL TV sets do not require a backlight behind the screen, unlike LCD panels. As a result, organic EL panels are thinner and consume less electricity.

Since organic EL screens can reproduce colors more precisely than previous models, users can enjoy a picture with a higher resolution than that of LCD and plasma-screen TVs.

Though Sony's organic EL TVs were relatively expensive--with a small unit priced at 200,000 yen--Sony received numerous orders for the products when they were first released.

Sony had been the nation's only manufacturer of organic EL TVs. But the company had minimized capital investment in the area partly because of its poor business performance.

As a result, the company lagged behind South Korean rivals in terms of price competitiveness and enlarging sizes of organic TV products.

Sony discontinued domestic sales of the organic-screen TVs in 2010, but continued to export them to the United States and Europe.

The company said it would continue its sales, research and development of organic EL panels for monitors used by broadcasting companies and other corporate clients, but will withdraw from the market for home-use models of organic TVs.

Samsung Electronics Co. and LG Electronics Inc. of South Korea plan to release 55-inch organic EL TVs at home and abroad in 2012 at the earliest.

The two companies will likely display the products at the Consumer Electronics Show, the world's largest technology convention, starting Tuesday in the United States.

=======================



===========================  (Dec 25, 2013) Nikkei Asian Review
http://asia.nikkei.com/Business/Companies/Technical-difficulties-foil-Sony-Panasonic-OLED-effort

TOKYO -- With steep technical hurdles still standing in the way of commercial production, Sony and Panasonic have decided to break off their OLED TV tie-up and focus instead on high-demand 4K technology.

    The partnership, arranged in June of last year, involved developing mass-production methods for panels consisting of organic light-emitting diodes, a key component of the TVs.

    The two companies had planned to combine Panasonic's production method, which involves printing organic material onto a substrate, with Sony's OLED technology. They aimed to establish a technological base for mass production in 2013, potentially working together on manufacturing thereafter.

    But they were unable to make the panels durable enough, nor to cut production costs. The electronics firms decided not to renew their tie-up contract when it expires at the end of the year, and will instead pursue development independently.

http://asia.nikkei.com/Business/Companies/Technical-difficulties-foil-Sony-Panasonic-OLED-effort

======


============================ (May 13, 2014   Nikkei Asian Review

http://asia.nikkei.com/Business/Companies/Sony-benches-OLED-TVs-for-4K-sets

TOKYO -- Sony has decided to put commercial development of OLED televisions on ice for now and instead focus on 4K ultrahigh-definition LCD TVs.

Sony will reassign the people now working to develop OLED TVs at the Atsugi Technology Center and elsewhere to other tasks, including development of 4K-related products.

==============



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